![]() ![]() How to have good customer perception?Ĭustomer perception is about impressions and feelings. Remember, it is important to push your employees to avoid complacency as it can prove a serious disadvantage in terms of customer perception. Maintain a strict vigil on your employees so that they can work efficiently towards maintaining a positive impact. This can cause serious repercussions as it will cause negative customer perception. Although the sales figures increase the actual revenues does not increase at the same rate. Serious competition forces the brands to decrease their prices because they want to win over customer loyalty at any cost. Remember, it is the consumer perception that drives his behavior and ultimately leads to buying decision.Īn important advantage of positive customer perception is that it leads to an increase in sales because the customers react favorably to the company and its products. It implements several steps to lure in its customers. The actual aim of a business entity is to boost its sales figures. This helps the brand to increase its customer base and proves an advantage in terms of customer perception. Once you gain his faith, it becomes possible to earn his loyalty gradually. Make sure that the brand is in complete sync with the customers to boost their perception about its products and services. It can cause unfavorable reactions from one or other parties. Sometimes what the brand is offering may differ from what the customer perceives. It is important that both brand and customer perception tally. Remember, it is easy to felicitate a positive customer perception from the onset than to change his negative perception to an optimistic one. Ensure that they feel valued after an interaction with you. Make sure that a customer leaves happy from your place because he or she will take this emotion back to his friends and family and tell about his experience to one and all. ![]() When you read reviews or comments about particular products services of a brand, your sub-conscious mind automatically takes a decision. Social media platforms – This is the age of technology where most people are on one or the other social media portal browsing to their heart’s content.Suppose you saw an advertisement about apparel and were impressed by the brand. Next day you met your friend who told you about the horrible experience he had at the brand outlet the other day. It can change customer perception at the drop of a hat. Influencers – We all are surrounded by several influencers that have a direct and indirect impact on your mindset.It takes important steps to create advertisements that can change your perception about a brand easily. Advertising – Promotional campaigns are an integral part of any organization.When a customer experiences a good service or purchases a great product, the quality of goods and services matter. Personal experience – Personal experience is one of the most important influencers that can easily have a direct impact on customer perception. ![]() A brand has to be a good all rounder and satisfy customers from all its touch points. Holistic marketing – A brand cannot be excellent if it has good sales staff but pathetic support staff.Marketing communications – How the brand communicates with the customers using the various media vehicles.Emotional connect – Superb brands know that emotional connection with the customer is critical to brand development.Consistency of performance – How has the brand performed in the past and how it is performing currently.In general, customer perception can be influence by a lot of factors. Let us study a few examples to understand the importance of customer perception and why it is important in customer decision making. As a result, Apple is one of the consistently top performing brands across the world.Ĭustomer Perception decides how much a product sells and how a company is perceived. The reason being that the company has been repeatedly innovative, it has good performing products which make a connect with their customers. In fact, there are die hard fans of Apple. If we look at the company Apple, we can see that the company is positively perceived by most of its customers. The characteristics of a brand and its personality play a big role. How a particular brand or company is positioned also plays a vital role in this. If you understand the concept of customer perception, you will figure out that it is arguably the most important factor that decides the success of a brand, product or a company as a whole. It can be positive or negative feelings, perceptions, inhibitions, predispositions, expectations or experiences that a customer has. Case study Example of Customer perceptionĬustomer Perception is a marketing concept that tells us what customers think about a brand or a company or its offerings.Factors Influencing customer perception. ![]()
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